The information and technology age has enabled the business community to develop new business, develop new products, manage the distribution of their products, improve customer service, manage accounts and credit control and much more besides. Indeed many organizations have already developed these procedures online through the internet. This presents business with new and exciting opportunities, but the internet can be compared to live television in that the impact is immediate, which means that corporate successes and failures are undertaken in front of a live audience. Many online users have in fact recognized that the internet can in fact be a far more useful product development and implementation tool, rather than merely a business development tool.
The Postgraduate Certificate in E-commerce Strategy (CES) focuses upon implementing an operating structure within the e-commerce department with a view towards enabling them to become more proactive about the way that they plan and implement e-commerce strategy. Students would develop the programme procedures within their organizations while working through the programme and qualification represents successful implementation.
Programme Objectives For The Postgraduate Certificate In E-commerce Strategy (CES)
- An internal analysis of current e-commerce operating procedures.
- An external analysis of competitive e-commerce strategy.
- Assessing departmental strategy within other internal departments.
- Brainstorming for e-commerce strategic options.
- Assessing e-commerce departmental resources.
- Evaluating and selecting e-commerce strategies.
- Evaluating and selecting e-commerce departmental operating procedures.
- Developing an e-commerce strategy plan.
- Establishing internal control procedures and technical support.
- Developing an e-commerce implementation plan.
Course Specification For The Postgraduate Certificate In E-commerce Strategy (CES)
- Tuition Fee £12,000
- Plus VAT @ 17.5 per cent
- ABS grade (CES)
- Time 2 years
Other qualifications available from The Academy Of Business Strategy include the Certificate In Finance Strategy (CFS), the Certificate In Marketing Strategy (CMS) and the Certificate In Operations Strategy (COS).
Registered with the Department for Education and Skills (DfES).
Eligible for student Career Development Loan (CDL).