
	The Academy of Business Strategy


	The Academy of Business Strategy is the educational division of the Berkeley Square Management Group regulated by the Financial Service Authority (FSA). It is an international corporate business school and a global consultancy organization and is located in London and New York. Established in 1984, the business school features 24 post-graduate certificates and diplomas and currently has the capacity to train 600 students annually. The consulting organization features in excess of 350 certified consultants whose services are employed by 1500 organizations worldwide. In a competitive world, you need to be proactive in order to succeed. Be proactive. Select Information to find out more.

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Postgraduate Certificate In Marketing Strategy (CMS)

Marketing is the senses of the business, the way in which the business communicates with the world, it is the company’s eyes, ears, nose and voice. It can communicate positive or negative messages, depending upon how well the marketing department is managed. Ultimately, long-term success is not measured by how loud the message is, but how much substance there is to it. Marketing departments can tend to be driven by targets, rather than the message which needs to be portrayed and understanding the needs of a clearly defined market. Successful marketing always focuses upon product interpretation.

The Postgraduate Certificate in marketing strategy (CMS) focuses upon implementing an operating structure within the marketing department with a view towards enabling them to become more proactive about the way that they plan and implement marketing strategy. Students would develop the programme procedures within their organizations while working through the programme and qualification represents successful implementation.

Programme Objectives For The Postgraduate Certificate in Marketing Strategy (CMS)

An internal analysis of current marketing operating procedures.
An external analysis of competitive marketing strategy.
Assessing departmental strategy within other internal departments.
Brainstorming for marketing strategic options.
Assessing marketing departmental resources.
Evaluating and selecting marketing strategies.
Evaluating and selecting marketing departmental operating procedures.
Developing a marketing strategy plan.
Establishing internal control procedures and technical support.
Developing a marketing implementation plan.

Course Specification For The Postgraduate Certificate in Marketing Strategy (CMS)

Tuition Fee £12,000
Plus VAT @ 17.5 per cent
ABS grade (CMS)
Time 2 years

Other qualifications available from The Academy Of Business Strategy include the Certificate In E-commerce Strategy (CES), the Certificate In Finance Strategy (CFS) and the Certificate In Operations Strategy (COS).

Registered with the Department for Education and Skills (DfES).

Eligible for student Career Development Loan (CDL).